Title: De wereld is gelaagd. Net als jij
Year: 2025

For De Standaard, I worked on the campaign 'De wereld is gelaagd. Net als jij'. The concept stems from how people consume news today: the search for a broad understanding of the world, combined with very personal questions that arise from that bigger picture.

Within the audiovisual part of the campaign, the focus was on translating this sense of layering into motion. The recognizable blue RGB URL served as the central visual anchor, acting as a gateway to De Standaard’s digital universe. From there, each topic came to life through animated three-dimensional collages built from multiple visual layers and movements.

The campaign was rolled out across a wide range of channels, including film, radio, print, DOOH, online display and social media.

CREDITS

Client
De Standaard

Agency
Mutant
Volk

Role
Motion design

De Standaard – Volk – Video2 – 16 * 9 (0-00-19-04)
De Standaard – Volk – Video1 – 16 * 9 (0-00-06-11)
De Standaard – Volk – Video1 – 16 * 9 (0-00-09-10)
De Standaard – Volk – Video2 – 16 * 9 (0-00-01-11)
De Standaard – Volk – Video1 – 16 * 9 (0-00-16-10)
De Standaard – Volk – Video2 – 16 * 9 (0-00-08-11)_1
De Standaard – Volk – Video2 – 16 * 9 (0-00-11-10)
De Standaard – Volk – Video2 – 16 * 9 (0-00-16-21)
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